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Jul 20, 2012

Start Sports to telecast La Liga
La Liga Right goes to Star Sports

ESPN-Start Sports announced that have secured live and exclusive broadcast rights of Spanish football championship La Liga for three years in markets across Asia, for an undisclosed amount. The statement further mentioned about the deal that "This acquisition underlines our commitment to football fans in the region as we continue providing the most compelling content to our viewers, and an excellent promotional platform for our business partners." Business definitely, that's in their mind. Some of you would be very happy not to listen to some crappy pre-match commentary in Ten Sports. But I still cannot forget the fact that it was Ten Sports who came to our rescue after ESPN-STAR decided not to telecast La Liga anymore after the 2009-2010 season. Most probably La Liga matches will be shown in STAR Sports channel. Get ready to miss a lot of matches or get ready to watch deferred lives regularly as STAR will always give priority to EPL ahead of La Liga. Don't get surprised when you see Stoke vs Aston Villa match shown when Valencia is playing FC Barcelona or Real Madrid. With Ten Sports at least there was a guarantee that we would not miss any of Real Madrid and FC Barcelona matches. There is no such Guarantee with Star Sports, the only Guarantee is that you won't miss a single EPL match. The big question here is that the leagues have the right to sell the TV rights to anyone, but don't they have a duty to ensure that those are telecast live.

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