Prime Hydration, a sports drink brand created by YouTubers Logan Paul and KSI, has made a significant move in the sports industry by becoming the official hydration sponsor of FC Barcelona. The move sees them take over from Gatorade, who's had a long-standing partnership with the club.
The multi-year deal will see the US-based company become Barcelona's Official Hydration Partner for the next three seasons. Prime Hydration's electrolyte-filled drink will take center stage as the official sports drink of FC Barcelona. The partnership kicked off on the first of July.