"Greed is so destructive. It destroys everything. - Eartha Kitt "
Football fans in India had experienced this feeling before, especially La Liga fans - The feeling of being non-existent in the Grand schemes of things. We La Liga fans faced it some years back when one fine morning Star Sports announced that they won't be telecasting the Spanish League anymore. What shocked us that it happened in the 2009-10 season, when Football's greatest current superstars Lionel Messi and Cristiano Ronaldo all were playing in Spain? Majority of the footballing superstars were playing in Spain, but still Star Network deemed it not necessary to pursue the rights to telecast La Liga. The next season Dubai based Ten Sports bagged the rights and La Liga fans were pretty happy with the continued coverage(even though their pre-match analysis program tortured us a bit). Last season STAR SPORTS once again jumped in the pool and won the rights for La Liga for the next three years. Followers of this blog will do well to remember that I did warn you to get ready for Step Motherly treatment of La Liga over EPL. But it looks like that warning was nothing compared to what STAR SPORTS had in store for us!
